If you’re like many small and mid-sized law firms, you’ve probably at least thought about developing a marketing plan. However, putting one into action is often easier said than done. In fact, many lawyers we’ve talked to say that marketing is the most difficult part of running a law firm.
However, it doesn’t have to be!
Coming up with a concrete marketing plan is critical to your firm’s success, and the good news is that in this session we’ll break it all down for you. We’ll walk you through everything you need to create and execute your firm’s marketing plan including which marketing activities your law firm will engage in, how they’ll actually get done, and how you’ll measure success.
- Learn about various marketing channels—from referrals and social media to emails and SEO—and choose the ones you want to focus on considering your firm’s resources.
- Start creating your own marketing plan, working off the sample marketing plan template provided in the session. (So you don’t have to reinvent the wheel!)
- Set marketing goals and metrics for your practice so you can measure how you’re doing throughout the year.
- Find out how to build a follow-up plan to stay on track and accountable to your marketing goals.